IMPACT OF DIGITAL MARKETING ON SMALL AND MEDIUM-SIZED ENTERPRISES IN LATVIA
نویسندگان
چکیده
The author defined as a current problem the need to improve digital marketing in small and medium-sized enterprises order retain existing customers attract new customers. aim of research is study impact on Latvia. revealed that have standard knowledge marketing, but over time they plan this implement various tools. Novelty - evaluated application technologies Latvia basis understanding entrepreneurs marketing.
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ژورنال
عنوان ژورنال: Indiv?ds. Sabiedr?ba. Valsts
سال: 2023
ISSN: ['2592-8457']
DOI: https://doi.org/10.17770/iss2022.7028